I believe consistency and growth win all battles over time. We appreciate every opportunity to show purchasing managers and directors just how customer-centric we are… and that’s exactly what we’re doing by consistently providing the highest quality furniture in the business."

Johnny Collins


CEO, Johnny Collins, wholeheartedly believes Smarter Furnishings is the best choice in the industry—and for good reason. Under his leadership, a team of industry experts that he’s personally proud to work with are able to continue building furniture as strong as their customer relationships.

A veteran marketing executive for a national consumer brand, Johnny joined Smarter Furnishings in early 2020. Much like Founder, Johnny Tipton, he’s been excited about the company’s future and ready to highlight its strong standards from his first day.

While he’s responsible for overseeing a national portfolio of projects and long-standing relationships, Johnny also enjoys getting to head up several other growth-oriented ventures, such as the company’s recent brand re-launch. With a fresh look, enhanced website, and additional marketing efforts in play, Johnny is excited to enhance the customer experience and drive continued growth for many years to come.

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