

Joining Smarter Furnishings has truly felt like coming home, and I’m excited to be part of such a supportive, family-oriented culture."
Eric Kruse
Business Development Manager
Eric joined Smarter Furnishings in April 2024 after reconnecting with an old colleague, Thor, who introduced him to the company's innovative approach. With prior experience in the student housing furniture industry and a strong background in customer service from his family’s retail business, Eric quickly recognized that Smarter Furnishings was the perfect fit for his skill set and career goals.
As a Business Development Manager, Eric leverages his industry expertise to connect clients with tailored solutions for both on- and off-campus housing. His role revolves around building lasting relationships, ensuring seamless project execution, and collaborating with clients to create inspiring, functional spaces. Eric’s approach is centered on trust, value, and genuine connection, prioritizing a deep understanding of customer needs while fostering long-term partnerships built on integrity and transparent communication.
Outside of work, Eric enjoys the Colorado outdoors, where he spends his time biking, golfing, and running with his blue heeler. He’s also passionate about woodworking, creating custom pet portraits, and savoring quiet mornings with coffee and a good book. Most importantly, Eric cherishes the time spent with his wife and two grown children.