Company News

Have You Seen Our Owl?

The owl is a special part of our brand. In fact, you may have seen one featured on our website, hiding out on our social media pages, or peeking at you in our logo and other key branding elements. But have you ever wondered why?

To us, the owl symbolizes many of the same traits we strive to uphold in our daily work, relationships with customers, and even in our personal lives. Together, these traits have become key pillars for success that continue to benefit our customers and team every day. Here’s how…

Smarter Pillars for Success

For you, our greatest value is our ability to customize and deliver quality products based on decades of industry-specific expertise and our unwavering commitment to service. The owl is our way of reminding you (and ourselves) of this value—but it also serves as a visual example of what you can expect from a partnership with us.


Owls are known for being wise and seeing everything in their surroundings. With 30 years of proven experience, we’re also able to foresee what our customers will need in the future and deliver it—no matter what. From existing collections to custom orders, we see the need for it all. This expertise and vision is what enables us to say, “rest easy… we’ve got you covered.”


Did you know owls have one of the longest lifespans of all birds? Similarly, our built-to-last products have some of the longest shelf lives on the market today!

Beyond this, owls take up residence in many different types of habitats—similar to how our supply chain operates. Over the years, we’ve established a mature, international supply chain to ensure you always receive the best products at the most reasonable prices, no matter where you’re ordering from.

Our long-lasting products and extensive supply chain work together to make us a smarter contract furniture partner that you won’t regret for your next project.


Owls hear everything… Their hearing is so sharp, they can even determine which direction a sound is coming from in a matter of seconds. This sharp focus and meticulous attention to detail is symbolic of our all-in approach to customer service. 

At Smarter Furnishings, we don’t just hear our customers’ needs, we listen attentively and focus on where those needs are coming from. This attentive focus on service ensures every customer has their needs met, every time.

Aligning on Every Project

Our mission is to provide a seamless furniture buying experience by making smarter decisions for our customers and their customers. From designers and developers to the delivery and install team, everyone we work with is expected to “give a hoot” about their furnishings the way we do. Because that’s how we ensure the best possible results time and time again.

Looking for contract furniture that’s built-to-last for any budget? Need to simplify or streamline the ordering process? Want expert eyes creating your custom designs? By owl means, at owl costs… We’re the partner for you.

Have a project in mind that you’d like to chat about? We’d love to meet and discuss your goals. Give us a call at (205) 621-2502 or contact us online to schedule an in-person or livestream demonstration from our showroom.

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