Johnny Collins
Chief Executive Officer - Owner
Johnny believes every customer interaction should reflect the same strength and care found in the company’s products. Guided by this philosophy, he leads a team of dedicated professionals who share a passion for creating furniture that supports lasting relationships and exceptional experiences.
Since joining Smarter Furnishings in early 2020, Johnny has drawn on his background as a veteran sales operations executive for a national consumer brand to champion the company’s commitment to excellence. Inspired by Founder Johnny Tipton’s vision, he has worked to ensure that Smarter Furnishings continues to deliver not only superior products but also genuine value for every customer it serves.
Johnny’s leadership extends beyond overseeing a national portfolio of projects and partnerships—he actively pursues opportunities to strengthen how customers engage with the brand. Most recently, he directed a full brand re-launch, featuring a refreshed identity, a more intuitive website, and expanded outreach efforts. Each initiative reflects his dedication to enhancing the customer journey and building trust that lasts for years to come.
When he steps away from the office, Johnny enjoys spending time in the yard and with his family—keeping him grounded in the values of hard work, balance, and connection that shape his leadership.